Robotos
A large illustration universe of friendly robots.
2018Illustration & Brand
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A character system that grew into a universe — illustration, branding, product, and a community that made it theirs.
Shipped
- Character system & branding
- Illustration universe
- Website, product & marketing
- Community assets
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Behind the work
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Where it all started: characters drawn for fun, systematized into a universe.
“He doesn't limit himself to a traditional product designer role, and working with someone who thinks so broadly is honestly a gift. When Sjoerd owns something, he catches all the tiny details most people don't even know exist.”