HEMA Photo Quick Service
UX design for a fast in-store photo printing flow.
2016UX DesignHEMA
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HEMA's photo quick service lets customers choose a nearby store, upload photos from their device or connected services, select format and quantity, confirm the order, and pick up and pay in store.
Shipped
- UI/UX design
- Service flow design
- Retail UX
- Step-by-step ordering flow
- Practical interface design
The problem
Photo printing is a practical task with many small friction points: store selection, photo source, file upload, format choices, quantities and confirmation. The flow has to feel simple, especially for non-technical users.
How I solved it
I worked on the UX flow to make the service easier to understand and complete, reducing the experience to clear steps and practical choices.
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“Working with him is a reminder of how great it is to collaborate with A+ players. Everything becomes easier, faster, and more fun.”

Gabriela Araujo
Udemy