Barbieland Figma Kit

A playful culture-driven Figma kit.

2023Visual DesignSideproject
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A fast, playful Figma kit inspired by Barbieland — a small sideproject about taste, humor, timing and visual craft.

Shipped
  • Figma kit design
  • Visual concepting
  • Pop culture translation
  • Reusable design assets
  • Playful art direction
The problem

Not every portfolio item needs a serious business problem. Sometimes the value is showing cultural instinct, speed and the ability to turn a visual idea into a usable kit.

How I solved it

I translated a pop-cultural visual world into a Figma kit with reusable pieces, playful composition and enough structure to make it feel like a real design object instead of a joke file.

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Kit
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Composition
He exemplifies the future of the product design skillset we need to upskill all our staff into.
Josh Sorosky

Josh Sorosky

Senior Manager, Product Design — Udemy

Next project

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Illustration traits and 1:1 art pieces for a character collection.