Barbieland Figma Kit
A playful culture-driven Figma kit.
2023Visual DesignSideproject
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A fast, playful Figma kit inspired by Barbieland — a small sideproject about taste, humor, timing and visual craft.
Shipped
- Figma kit design
- Visual concepting
- Pop culture translation
- Reusable design assets
- Playful art direction
The problem
Not every portfolio item needs a serious business problem. Sometimes the value is showing cultural instinct, speed and the ability to turn a visual idea into a usable kit.
How I solved it
I translated a pop-cultural visual world into a Figma kit with reusable pieces, playful composition and enough structure to make it feel like a real design object instead of a joke file.
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“He exemplifies the future of the product design skillset we need to upskill all our staff into.”

Josh Sorosky
Senior Manager, Product Design — Udemy